OnePlus One to go on sale invite-free globally every Tuesday

Chinese tech start-up OnePlus has announced that its much popular 'One' handset will be available for global users sans the invite mode every Tuesday on a weekly basis. Meanwhile, the invite method of purchase will continue on the remaining six days of the week.

It must be noted that the OnePlus One has garnered quite a reputation for itself and is one of the more powerful devices in the market at its price bracket. The invite-only method of sale has been a mixed bag for buyers; therefore an invite-free day to grab the device is surely going to boost sales further.

According to OnePlus, the move is directed towards making the handset reach into the hands of as many people as possible. The company has accepted that its invite-based sales is not particularly what buyers like and most of them complain that the handset is just too difficult to buy.

The move is OnePlus's growing effort to make the device easier to purchase.

"Every Tuesday, we will open up sales for 24 hours, starting at 8 am London time (midnight in Los Angeles; 4 pm in Hong Kong). The OnePlus One will be available without an invite in both 16GB Silk White and 64GB Sandstone Black." quotes OnePlus on its official blog.  

Those who buy the smartphone will continue to receive invites to share with others, even on Tuesdays.

Notably, the countries that can avail OnePlus's invite-free Tuesdays include: United States, Sweden, Denmark, Netherlands, United Kingdom, Spain, Germany, France, Italy, Finland, Belgium, Austria, Canada, Hong Kong, Taiwan, and Portugal.

Meanwhile, for its customers in India, the company has announced that the One smartphone will be up for grabs invite-free on February 10 starting at 10AM IST. This is however a limited period offer and will last until stocks last. There is no word if we will see this continue next Tuesday or any other day in future, for that matter.

OnePlus's timing needs attention here. The company has kept the invite-free mode of purchase on the same day that the Xiaomi Mi4 16GB variant goes up for sale via Flipkart.