Moto E now available at reduced price of Rs 5,999 on Flipkart

Motorola Mobility has given a fresh vigor to the affordable price segment in India by slashing the price of its much popular Moto E smartphone. The Motorola Moto E which was earlier priced at Rs.6,999 is now up for grabs via online retailer Flipkart at a reduced price of Rs.5,999.

A Rs.1,000 reduction in the budget segment is a very significant one at that, and is expected to heat up the market yet again, courtesy Motorola. The Moto E, a very popular device in this segment in India is a hot favorite for buyers and the price reduction is undoubtedly going to make it even better.

Notably, the Moto E was the first device from Motorola when the company made a re-entry in India. Launched in May last year, the device has achieved considerable fan following from buyers as well as critics for its well to-do features at such an aggressive pricing. The most important feature that we've grown to love about the device is perhaps its amazing battery life.

Interestingly, the price cut also hints at something even more important. It indicates that Motorola may be looking to introduce the second generation of the Moto E very soon. A price cut may be directed towards increasing sales and selling out as many units as possible before the next iteration hits retail shelves.

The current generation of the Moto E features a 4.3-inch qHD display with a 960A-540 pixels resolution and Corning Gorilla Glass protective covering. It is powered by a 1.2GHz dual-core Snapdragon 200 processor coupled with 1GB of RAM. It comes with 4GB of internal storage.

The dual-SIM device runs Android 4.4 KitKat out-of-the-box with a Lollipop update coming soon. It sports a 5MP rear camera and decks in a 1,980mAh battery.